Thursday, December 26, 2019

An Exploration of the Intimate Economies of Bangkok

Through Ara Wilson’s detailing of her exploration of Bangkok in her ethnography â€Å"The Intimate Economies of Bangkok†, I was able to become an observer of the meshing of the native culture that already existed in Bangkok with the Western culture that has been spreading into the nation for many years. Typically the concept of cultural homogenization discusses an extremely skewed power dynamic in which one regional culture (typically one that exists in countries that have been classified as developing) is taken over and dissembled by the presence of the prevalent Western culture. From Wilson’s account, I find that economies in Bangkok are not so much experiencing a homogenization, but a merging of different cultures which keeps the elements of†¦show more content†¦If structures aren’t viable in this traditional model, then they are typically torn down and replaced with structures that would justify the money that was initially invested in them. H owever, the Thai version of this â€Å"Western† business model differs from this rule of profit. In order to produce malls that are more appealing to a given market, the business owners must discover and recognize the current cultural norms that are in existence in Thailand. While the malls and the family-based structures completely deviate from tradition in the purest sense of the word, traditions all over the world have changed and evolved with the changing times and the new level of cultural exposure that exists at this time. In the case of the malls, while the idea of a mall can be recognized as being Western at their base level, in many ways they embody the current desires of the middle-class Thai/Sino-Thai population. In this case it can be argued the malls ended up representing a fusion between Western and Thai ideals. Wilson’s ethnography provides a more complex understanding of the coming together of global capitalism and local, cultural models by virtue of theShow MoreRelatedMarketing Communications Notes17720 Words   |  71 Pagesand online sources in selecting their communication channel. However, in less developed countries, cost, reach (number of consumers exposed to the message) and literacy rates must be considered. In densely populated areas such as Mexico City and in Bangkok with its infamous traffic congestion, outdoor billboards provide good reach. Kenya’s low literacy rates favour broadcast media over print. Deciding between television and radio becomes easier when you consider that 30,000 Kenyans own television setsRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 Pageswas enticed by labor recruiters who preyed on the des perately poor. 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